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Experimentation needs a space.

Florian Auger Studio is an industrial design and creative practice specializing in innovation

Clients include:

Renault Group
Decathlon
Hermès
DAB Motors
Dacia
Bollinger
Hercule Studio
Rip Curl
Millet
Arva
Wichard marine
Zodiac nautic
Hopaal
Vaporesso
Midea

Innovation feels risky, right?

Our solution:
less debates, more testing

We prototype and test all ideas very early in the process, then iterate until we get proof of market potential.  Thanks to this hands-on process and close collaboration with the audience, decision-making is easier, and risk is mitigated without compromising.

How the unexpected emerges

Welcome to the studio, where innovation takes shape

More of our work

Get to know how we think

Florian Auger on a panel discussion at ISPO Munich, speaking about innovation adoption strategy with speakers from the automotive and sport industries (Renault, Dacia, Polestar)

Understanding the adoption of an innovation

Is your brand targeting the right consumer profiles?

Florian Auger delivering a keynote at the Eurosima Surf Industry Summit on product design and innovation — industrial designer and keynote speaker invited at professional sport, surf and innovation events

What does the future hold for products in the age of social and environmental ecology ?

A strategic reflection on the future of consumption and industrial design.

Concept development inside a Dacia vehicle during the experience design workshop in Biarritz by Florian Auger Studio — industrial designer specialised in mobility and product design

Dacia Workshop

Unlocking innovative experiences for serial production vehicle.

Florian Auger speaking on a panel at Première Vision Paris alongside Puma, Rapha, Veja and Feng Chen Wang on sustainable design and the future of brands — industrial designer, keynote speaker on strategic design and innovation

5 basics for designing in a new era

Florian Auger explores strategic principles for designing in the age of change.

December 18, 2022

Collective luxury champagne packaging prototype development during the Bollinger innovation workshop by Florian Auger Studio — luxury product design agency and premium packaging specialist

Bollinger Workshop

Onboard the whole team in the creative process, hands on.

Rapid prototyping of neoprene surf wetsuits by sewing machine during the Rip Curl Europe product design workshop by Florian Auger Studio — industrial designer specialised in surf and wetsuit design

Rip Curl Workshop

Empowering the annual innovation challenge.

More of our culture

Shop our latest products

Surfboard drawing wax crayon in V Land Yellow, designed by Florian Auger Studio — innovative sport product design from Biarritz, France.

WAX CRAYON V-Land Yellow

Surfboard Drawing Wax

Surfboard drawing wax crayon in A Frame Purple, designed by Florian Auger Studio — sport and lifestyle product design from Biarritz, France.

WAX CRAYON A Frame Purple

Surfboard Drawing Wax

Surfboard drawing wax crayon in Blue, designed by Florian Auger Studio — innovative sport product design from Biarritz, France.

WAX CRAYON Abloh Blue

Surfboard Drawing Wax

Surfboard drawing wax crayon in Booster Orange, designed by Florian Auger Studio — sport and lifestyle product design from Biarritz, France.

WAX CRAYON Booster Orange

Surfboard Drawing Wax

Set of six surfboard drawing wax crayons in a branded box, designed by Florian Auger Studio — international sport, luxury and mobility product design.

WAX CRAYON 6 Pack

Surfboard Drawing Wax Palette

Florian Auger Studio creative ideation kit — notebook with pre-cut post-it pages and washi tape roll, developed for in-situ ideation workshops — design thinking and creative facilitation tool

In Situ Ideation Kit

Our workshop tool, available on request

Visit our design store