Rip Curl Workshop

Rapid prototyping of neoprene surf wetsuits by sewing machine during the Rip Curl Europe product design workshop by Florian Auger Studio — industrial designer specialised in surf and wetsuit design

Rip Curl has its own way of involving the entire company in innovation: an annual event called RICA where anyone can propose and get a project funded through intrapreneurship. To energize and increase the effectiveness of this program, the brand collaborates with our studio to inspire the approach and work together in our prototyping workshop, ultimately producing concrete product concepts ready for development.

Challenge

Involving all company members and empowering an existing program to deliver tangible results.

Approach

1 day
23 participants
4 members of Florian Auger Studio
Method and inspiration keynote
Ideation
Multi-material prototyping
Tests
Evaluation

Results

1 Day
23 participants
100+ Ideas
10+ Prototypes

Concept sorting and post-it ideation wall during the Rip Curl Europe surf design thinking workshop facilitated by Florian Auger Studio — sport product design agency specialised in surf and boardshort innovation

Group ideation session during the Rip Curl Europe surf product design innovation workshop facilitated by Florian Auger Studio in Biarritz — sport product design studio specialised in surf, wetsuit and boardshort

Wetsuit and surf equipment prototype making during the Rip Curl Europe design innovation workshop by Florian Auger Studio — industrial design studio specialised in sport and surf product design

Design thinking and ideation session on Rip Curl Europe surf and boardshort product ranges, facilitated by Florian Auger Studio in Biarritz — outdoor sport product design agency and creative facilitation

Surf apparel concept prototyping and drawing during the Rip Curl Europe product design workshop at Florian Auger Studio (formerly Outercraft) in Biarritz — surf apparel design, boardshort and wetsuit

Hands-on neoprene wetsuit prototyping by sewing machine during the Rip Curl Europe product design workshop by Florian Auger Studio — industrial designer specialised in surf, wetsuit and water sports equipment

Final pitch and awards ceremony for surf and boardshort concept presentations during the Rip Curl Europe design innovation workshop facilitated by Florian Auger Studio — sport and surf product design studio

Team

OUTERCRAFT

Facilitation and Keynote: Florian Auger
Prototyping Supervision: Roméo Belin, Pierrick Pichaureaux
Project Management: Margaux Cardetti

Awards

RICA Innovation European Award (internal)

Keep going

Group ideation session around water sports equipment concepts during a product design innovation sprint with Decathlon, facilitated by Florian Auger Studio — product design agency specialised in sport and innovation

Decathlon Workshop

Exploring solutions for a new product category.

December 19, 2025

Rip Curl Europe Product Design Innovation Workshop — Creative Sprint for a Leading Outdoor Sports Brand | Florian Auger Studio