Goldmund Workshop

Gaspar Baldunciel and Paul Tetaz building hi-fi product mock-ups at a workbench during the Goldmund design workshop

Shaping the future of a heritage brand right after its acquisition is as exciting as it is risky. No studio finds the right answer from behind a desk. Our method: fewer meetings, more experimentation. Under Florian Auger’s strategic and creative leadership, everyone is invited to bring, share and build, until the most unexpected, highest-potential directions emerge.

Challenge

Building the foundations of the brand’s future design language.

Approach

1 day
3 Goldmund partners
2 designers from Florian Auger Studio
200 m² of prototyping space
Ideation
Prototyping
7 a.m. surf session (bonus)

Results

1 Day
5 People
117 Ideas
5 Prototypes
3 Directions

Industrial designer Florian Auger presents a high-end speaker mock-up, a luxury sound system concept for Goldmund

Marius Chapel and Roméo Belin tracing and cutting model parts for luxury audio concepts at the Goldmund workshop at Florian Auger design studio

Relaxed atmosphere at the Goldmund design workshop: Paul Tetaz smiles as Florian Auger throws the rock sign behind him

Marius Chapel and Roméo Belin discuss a volume study, co-creating Goldmund’s new hi-fi design language

Team

Creative and Design Direction: Florian Auger
Prototyping: Roméo Belin

Keep going

Rapid prototyping of neoprene surf wetsuits by sewing machine during the Rip Curl Europe product design workshop by Florian Auger Studio — industrial designer specialised in surf and wetsuit design

News

Rip Curl Workshop

Empowering the annual innovation challenge.

June 15, 2022