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Florian Auger, French industrial designer and creative director of a design studio based in Paris and Biarritz — product design studio, industrial design agency and innovation, in the tradition of great French designers

Florian Auger

Building products and brands

  • 9 Years as Studio Founder, formerly known as Outercraft
  • 3 Years as an Aerospace R&D Engineer
  • 10 Years as Surfboard Shaper and Glasser
  • 3 years as German Design Awards Jury Member
  • Founder and Entrepreneur in the Creative Industry
  • Dual Background in Fine Arts and Materials Science

”I’m obsessed with brands that are shaking their industry.
They save me from the conformism and conservatisme that make me bored, and quickly depressed.

For as long as I can remember, I’ve been picking out the wildest innovations in surf catalogues and figuring out how I could make something that cool.
I started by making surfboards, snowboards, and skateboards in my father’s garage (after ruining my ...

Under the creative direction of Florian Auger, the studio relies on a flexible team of experts

Part of our most recent projects, or regularly collaborating:

The crafting culture

Sport tech product prototypes on mannequins at Florian Auger Studio workshop — Paris industrial design agency, sport product innovation studio, apparel design and wearable technology. Art & design at the service of performance
Team at Florian Auger Studio product prototyping workshop — Paris industrial design agency, innovation studio, sport and luxury product design. Among the leading French product design studios

We are fortunate to have access to a fully equiped workshop : 200 m2 dedicated to Prototyping.

  • 3D PRINTING: FDM and large-format silicone
  • MECHANICAL WORKSHOP: laser cutting, assisted routing, manual fitting
  • MOLDING: silicone duplication, traditional composites
  • TEXTILE: light and heavy garment construction, sublimation
  • ELECTRONICS: soldering, measurement, wiring
  • IMAGING: photo and video studio
Large-scale robotic milling within Florian Auger Studio's partner network — French industrial design studio, Paris product innovation agency, advanced manufacturing processes and art & design

Our projects regularly lead us into advanced or unfamiliar processes.

On top of our international network of suppliers, We rely on technological platforms to provide the tools and expertise to experiment exactly when we need them:

  • ADVANCED COMPOSITE MATERIALS
  • LARGE-SCALE ROBOTIC MACHINING
  • METAL MACHINING AND FOUNDRY
  • SMALL-BATCH CASTING AND INJECTION
  • PATTERN MAKING AND GARMENT CONSTRUCTION

Join us in Biarritz

We've grown in the South West of France, as the perfect playground to innovate in outdoor sports and new mobility, while greatly connected to Paris and the rest of the world.

Map of Europe illustrating Florian Auger Studio's international network — Paris industrial design agency, sport luxury and mobility product innovation studio, connected to major European design centres