Dessulis
Midea
Like Midea, many Chinese and international groups require a profound understanding of local markets to succeed.
Emotional criteria proved pivotal, as we discovered that some customers view swimming pools as a means to bond with family, while others consider them integral to a complete home.
Challenge
To design a brand and product range that outpaces competitors in the European and North American markets, establishing the company as a trendsetting leader.
Approach
- Benchmark
- User Panel and Survey (brand)
- Brand Concepts
- User Perception (brand)
- Brand Identity
- Brandbook
- User Panel and Survey (product)
- Retailer Interviews
- Product Design Concepts
- User Perception (product)
- Product Design
- 3D Modeling (skin)
- 3D Rendering
Results
- Global attention at European unveiling
- Design sold to a client brand
Team
OUTERCRAFT
- Creative and Strategic Direction: Florian Auger
- Industrial Design: Pierrick Pichaureaux
- Graphic Designer: Élise Auger
- Engineering: Roméo Belin
- Project Management: Margaux Cardetti
Keep going
Air DP
Sana
- +99% proven efficacy against 3 viruses
- 0 chemical agent, 0 biocide
- Assembled in France