Bollinger Workshop

As part of a broader strategic project for the development of the Maison, the 3 days dedicated to packaging innovation enabled the creation of a large number of prototypes embodying each team member's vision around the brief. These hands-on explorations lead to unexpected and genuinely differentiating concepts.
Challenge
Developing a brand signature through innovative and radically differentiating packaging.
Approach
- 3 days
- 6 members of the marketing and executive team of Bollinger
- 2 designers from Florian Auger Studio
- 1 visit to Decathlon's development site in Hendaye
- 200 m² dedicated to prototyping
- Ideation
- Rapid prototyping
- Tests
- 1 surf session (bonus)
Results
- 3 Days
- 8 People
- 100+ Ideas
- 27 Prototypes
- 3 Concepts















Team
- Creative and Design Direction: Florian Auger
- Prototyping: Roméo Belin
