Dacia Workshop

Concept development inside a Dacia vehicle during the experience design workshop in Biarritz by Florian Auger Studio — industrial designer specialised in mobility and product design

The Dacia design and product team joined us at the studio for an intense 3-day workshop of ideation, inspiration and prototyping, aimed at unlocking an innovation process struggling to reach the market. The goal: smart, simple solutions that unlock new possibilities without impacting production costs.

Challenge

Rethinking the configuration of one of the range's vehicles to deliver easily implementable solutions that deeply transform the user experience.

Approach

3 days at the Studio's Workshop in Biarritz (Fr)
5 designers from Dacia's team
3 designers from Florian Auger Studio
2 user experience immersions
1 visit to Decathlon's development site in Hendaye
200 m² dedicated to prototyping
In-situ ideation
Rapid prototyping
Tests

Results

3 Days
140+ Ideas
37 Concepts
17 Prototypes
10 went through the decision process

Cardboard prototype making to test vehicle experience concepts during the Dacia design workshop at Florian Auger Studio in Biarritz — industrial design, rapid prototyping and automotive design

Curating vehicle experience design concepts on the wall during the Dacia innovation workshop in Biarritz — industrial designer, product design studio specialised in mobility and automotive design

Hands-on wood and foam prototyping during the Dacia vehicle experience design workshop at Florian Auger Studio in Biarritz — industrial designer, rapid prototyping and automotive design studio

Discussion and vehicle usage concept wall review during the Dacia design innovation workshop at Florian Auger Studio in Biarritz — product design agency and automotive design studio

Foam modeling and technical drawing in pairs during the Dacia vehicle experience design workshop by Florian Auger Studio in Biarritz — industrial design studio specialised in mobility and automotive design

Outdoor sketching sessions in Biarritz during the Dacia vehicle experience design workshop by Florian Auger Studio — industrial designer, automotive design and usage design studio

Creative dialogue facing the ocean in Biarritz during the Dacia design innovation workshop by Florian Auger Studio — product design studio and automotive innovation consultancy

Carnet d'idéation et outils de sprint créatif en extérieur lors du workshop design innovation avec Dacia, animé par Florian Auger Studio — agence de design produit, facilitation créative et design mobilité

Outdoor MTB immersion session in the Basque Country during the Dacia design innovation workshop by Florian Auger Studio — industrial design studio specialised in experience design and automotive mobility

Team

Creative and Design Direction: Florian Auger
Design Research and Sustainability: Alexie Sommer
Prototyping: Roméo Belin

Keep going

Collective luxury champagne packaging prototype development during the Bollinger innovation workshop by Florian Auger Studio — luxury product design agency and premium packaging specialist

Bollinger Workshop

Onboard the whole team in the creative process, hands on.

Dacia Vehicle Experience Design Workshop — 3-Day Innovation Sprint in Biarritz | Florian Auger Studio