Renault Group Workshop

Présentation et revue des concepts structurés au mur lors du workshop design innovation Renault et Dacia au Technocentre de Paris, animé par Florian Auger Studio — studio de design industriel et facilitation créative automobile

Renault Group's Innovation unit collaborates with the studio to structure new projects toward concrete, testable results with a consumer panel. To kick off these projects, Florian Auger brings all stakeholders into the same room for a day of work converging toward distinct concepts, which the studio then illustrates.

Challenge

Structuring concepts around a defined brief, illustrating and testing them to build conviction around market potential.

Approach

1-day workshop at Renault Group's HQ in Paris.

Results

1 Day
180+ Ideas
5 Concepts
3 Solutions

Outdoor concept sketching session on the Renault Technocentre terrace during the Renault and Dacia design innovation workshop by Florian Auger Studio — industrial designer, ideation and automotive design

Small group concept development on the Renault Technocentre terrace during the Renault and Dacia design innovation workshop by Florian Auger Studio — product design agency and automotive innovation

Animated discussion and automotive concept structuring in front of the ideation wall during the Renault and Dacia design thinking workshop at the Technocentre Paris, by Florian Auger Studio — industrial design studio and mobility innovation

Individual intensive concept sketching session during the Renault and Dacia design innovation workshop at the Renault Technocentre Paris, facilitated by Florian Auger Studio — industrial designer, automotive design and creative facilitation

Duo concept analysis and structuring outdoors during the Renault and Dacia design sprint at the Renault Technocentre Paris, by Florian Auger Studio — product design agency specialised in automotive innovation

Automotive concept card sorting and selection during the Renault and Dacia design sprint at the Renault Technocentre Paris, by Florian Auger Studio — industrial design studio specialised in user-centered automotive innovation

Florian Auger presenting and structuring the concept wall during the Renault and Dacia design innovation workshop at the Renault Technocentre Paris — industrial designer, product design studio and automotive innovation facilitation

Full team concept wall review during the Renault and Dacia design innovation workshop at the Renault Technocentre Paris, facilitated by Florian Auger Studio — industrial design studio, automotive design and team facilitation

Individual automotive concept development during the Renault and Dacia design innovation workshop at the Renault Technocentre Paris, facilitated by Florian Auger Studio — industrial designer and mobility product design studio

Automotive concept mapping and annotation during the Renault and Dacia design innovation workshop at the Renault Technocentre Paris, by Florian Auger Studio — product design agency specialised in design thinking and mobility innovation

Automotive concept pitch and discussion in small committee during the Renault and Dacia design innovation workshop at the Renault Technocentre Paris, by Florian Auger Studio — product design agency and automotive innovation

Team

Design and Strategic Direction: Florian Auger
Service Design: Aurélie Lionet

Keep going

Concept development inside a Dacia vehicle during the experience design workshop in Biarritz by Florian Auger Studio — industrial designer specialised in mobility and product design

Dacia Workshop

Unlocking innovative experiences for serial production vehicle.

Renault Group Innovation Design Workshop — Creative Sprint at Renault Technocentre Paris | Florian Auger Studio