Archy Mat and Galé Pad
Hercule Studio
Breaking through a competitive market requires a strong positioning and vision, which Joy Lucas has had from the start. But a young brand must be embodied by a highly distinctive product that becomes its signature.
The key for the Archi mat was a technology transfer from the luxury textile industry, which enabled the creation of a new and singular aesthetic.
Challenge
Design a product that will define the identity and embody an entire brand, successfully breaking through in a crowded market.
Approach
- Benchmark
- Product Design Concepts
- Product Design
- 3D Modeling for Production
Results
- Crowdfunding 100% in 3 days, 230% on the campaign
- 3 Design Awards
- Made in France
Team
OUTERCRAFT
- Design Direction: Florian Auger
- Industrial Design: Pierrick Pichaureaux, Alexis Fovet
- Engineering: Roméo Belin
- Project Management: Margaux Cardetti
HERCULE
- Creative Direction and Founder: Joy Lucas
- Co-founder: Jérémy Arbibe
OTHERS
- Industrialization and Sourcing: Julien Krier
- Branding: Abmo
- Photography: © Hercule Studio
Awards
- DNA Paris Design Award
- New York Design Award
- European Design Award
Keep going
Harago
Carbon Cycling Saddle
- Lightest bike saddle on the market
- First monocoque forged carbon bicycle saddle