Harago — Carbon Cycling Components & Brand Identity Design

As Harago was about to bring a major innovation to market — the first monocoque forged carbon saddle — it was imperative to present themselves as a credible player, with a coherent identity across communication and product range.

Challenge

Making a nascent company appear worthy of the technological revolution it carries.

Approach

Brand Concepts
Brand Guideline
Product Design Concepts
Production Ready 3D Modeling
Prototyping
3D Rendering

Results

Lightest bike saddle on the market
First monocoque forged carbon bicycle saddle
Collaboration with DAB Motors on carbon parts manufacturing

Harago Cork carbon saddle — front and rear views, full carbon and cork padding versions, road and gravel bike saddle designed by Florian Auger Studio

Harago forged carbon top cap with fixing bolt — lightweight road and gravel bike component designed by Florian Auger Studio

Harago product identity — visual design language, dual trapezoid signature shape on carbon mudguard and cork saddle, cycling product design by Florian Auger Studio

Team

OUTERCRAFT

Creative and Strategic Direction: Florian Auger
Industrial Design and rendering: Pierrick Pichaureaux
Prototyping: Roméo Belin
Project Management: Margaux Cardetti
Graphic Design : Asier Belloso

Find

Rideharago.com

Harago Online Store

Keep going

Voltaire

Blue Infinite

200 saddles sold at launch
Presented at the G7
Generates 20% of revenue
85% export: USA, UK, Germany