Belle Époque
Fonroche

Cultural and aesthetic integration is a key factor in the adoption of new technologies.
For the Belle Époque solar lantern, the use of four traditional branches enabled the product to spread into historic city centers, while embodying the modernity of lines made possible by a new manufacturing process for the company.
Challenge
Developing the European city market while improving perceived quality and product profitability.
Approach
- Product Design Concepts
- Product Design
- Mechanical Engineering (production)
- 3D Modeling
- Rendering
- Prototyping
- Industrialization
Results
- Significant cost reduction and quality improvement through high-pressure aluminium die casting.
- Launch underway.
















Team
OUTERCRAFT
- Creative and Strategic Direction: Florian Auger
- Industrial Design: Pierrick Pichaureaux
- Mechanical Engineering: Roméo Belin
- Project Management: Margaux Cardetti
Keep going

Voltaire
Blue Infinite
- 200 saddles sold at launch
- Presented at the G7
- Generates 20% of revenue
- 85% export: USA, UK, Germany