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Belle Époque

Fonroche

Top-view 3D render of a silver solar lantern housing with central mounting pole and clip lugs, by Florian Auger Studio, formerly Outercraft — industrial design and product innovation studio, outdoor and urban infrastructure, expert in technical design and manufacturing.
Cultural and aesthetic integration is a key factor in the adoption of new technologies.
For the Belle Époque solar lantern, the use of four traditional branches enabled the product to spread into historic city centers, while embodying the modernity of lines made possible by a new manufacturing process for the company.

Challenge

Developing the European city market while improving perceived quality and product profitability.

Approach

  • Product Design Concepts
  • Product Design
  • Mechanical Engineering (production)
  • 3D Modeling
  • Rendering
  • Prototyping
  • Industrialization

Results

  • Significant cost reduction and quality improvement through high-pressure aluminium die casting.
  • Launch underway.
3D render of an autonomous solar street lantern in white aluminium, trapezoidal cage structure, by Florian Auger Studio, formerly Outercraft — French product design and innovation studio working in urban infrastructure, outdoor and public lighting.
3D render of an autonomous solar street lantern in dark red aluminium, lateral view on white background, by Florian Auger Studio, formerly Outercraft — French industrial design studio specialised in public infrastructure, outdoor products and innovation for urban environments.
Autonomous solar street lanterns installed on a heritage bridge in Amsterdam, designed by Florian Auger Studio, formerly Outercraft — industrial design studio France, urban lighting, smart city infrastructure and architectural context design.
Macro detail of a powder-coated aluminium surface in terracotta tone with embossed studio logo, by Florian Auger Studio, formerly Outercraft — product design studio France, specialised in materials, surface finishes, and premium industrial aesthetics.
Close-up of a die-cast aluminium bracket with threaded insert and clip fixation, designed by Florian Auger Studio, formerly Outercraft — industrial product design expertise in aluminium casting and DFM.
Bottom view of a moulded black housing prototype showing structural ribs and LED module interface, by Florian Auger Studio, formerly Outercraft — industrial design studio specialised in outdoor equipment and smart urban products.
Official colour specification chart showing four powder coat finishes — Interpon D2525 terracotta, Interpon D1036 black, RAL 7047 grey, RAL 6033 teal — for the Belle Époque solar lantern project by Florian Auger Studio, formerly Outercraft — product design studio, CMF strategy and colour system design for industrial products.
3D renders of two solar lanterns in white and dark red variants, bottom isometric view showing structural design, by Florian Auger Studio, formerly Outercraft — product design and industrial design agency, colour strategy, design variants and DFM for urban equipment.
Close-up 3D render of the structural arm-to-housing junction in silver on a solar lantern, by Florian Auger Studio, formerly Outercraft — product design studio France, complex part design, aluminium die-casting, innovation for outdoor and public infrastructure.
Close-up 3D render of the structural arm-to-housing junction on a dark red solar lantern, by Florian Auger Studio, formerly Outercraft — product design studio France, expertise in complex aluminium assemblies, structural detailing and product innovation.
Top-down 3D render of a silver solar lantern showing structural cage, fasteners and studio mark, by Florian Auger Studio, formerly Outercraft — product design studio specialised in structural industrial design, aluminium casting, and urban infrastructure innovation.
Corner detail of a terracotta powder-coated aluminium housing with integrated snap-fit clip system, by Florian Auger Studio, formerly Outercraft — product design agency France, DFM, snap-fit design, outdoor and industrial equipment innovation.
Detail of a matte black aluminium housing corner showing integrated snap-fit mechanism and structural ribbing, by Florian Auger Studio, formerly Outercraft — industrial product design studio, precision assembly design, outdoor equipment, and design for manufacturing.
Close-up of a stainless bolt on a terracotta anodised aluminium prototype housing, with embossed studio logo, by Florian Auger Studio, formerly Outercraft — product design and industrial design studio France, fastening details, prototyping and premium finishing.
Exploded view of die-cast aluminium prototype components in orange anodised and matte black finish, by Florian Auger Studio, formerly Outercraft — product design and industrial design studio, prototyping, DFM, die-casting and surface treatment expertise.
Three prototype handle variants — orange anodised aluminium, black anodised and grey 3D print — for iterative design validation, by Florian Auger Studio, formerly Outercraft — product design and innovation studio France, prototyping strategy, colour and material exploration, DFM.

Team

OUTERCRAFT

  • Creative and Strategic Direction: Florian Auger
  • Industrial Design: Pierrick Pichaureaux
  • Mechanical Engineering: Roméo Belin
  • Project Management: Margaux Cardetti

Keep going

Voltaire Design Blue Infinite jumping saddle three-quarter view on black background — composite carbon wood tree, machined stirrup bar and hand-stitched leather, equestrian product design by Florian Auger Studio, formerly Outercraft

Voltaire

Blue Infinite
  • 200 saddles sold at launch
  • Presented at the G7
  • Generates 20% of revenue
  • 85% export: USA, UK, Germany
Fonroche Belle Époque — Autonomous Solar Lantern Industrial Design | Florian Auger Studio