Blue Infinite
Voltaire

Tradition should not be static — it is a living heritage, continuously written and shaped by the evolution of the world around us.
For the Blue Infinite, we drew inspiration from the ski and snowboard industry for a technology transfer that shares the same values of performance, craftsmanship and quality.
Challenge
Opening a performance market targeting a male audience to consolidate the company's growth and strengthen its differentiation.
Approach
- Product Engineering Concepts
- Prototypes and iterations
- Mechanical Engineering
- Product Design Concepts
- Product Design
- Tooling Design
- Industrializing
Results
- 200 saddles sold at launch
- Generates 20% of revenue
- 85% export: USA, UK, Germany


















Team
OUTERCRAFT
- Creative and Strategic Direction: Florian Auger
- Industrial Design: Pierrick Pichaureaux
- Mechanical Engineering : Florian Auger
- Prototyping: Pierrick Pichaureaux, Florian Auger, Gauthier Rocher
VOLTAIRE
- Head of Innovation : Simon Falgarone
OTHERS
- Videographer: SMOG films
Awards
- Selected to represent the excellence of French craftsmanship at the G7.
Keep going

Decathlon
Hydrobike
- Design Award
- Brand Awareness Campaign
- R&D Advancement