Hydrobike
Decathlon

Elevating prospective projects, even for DECATHLON, remains a challenge.
Trusting the studio for such development allows them to achieve faster, cost-effective results, from activation to market readiness measurement.
Challenge
To prepare for tomorrow’s sustainable sport experience, helping people safely enjoy the outdoors while reducing product impact and enabling a circular business model.
Approach
- Workshop
- Physical Creative Explorations
- Product Design Concepts
- Concept Boat Design
- Mechanical Engineering (concept)
- Prototyping
- Tests
- Campaign Production
Results
- Brand Awarness Campaign on Innovation and prospective design for inclusivity and sustainability
- Design Award
- internal R&D advancements and industry progress





















Team
OUTERCRAFT
- Creative and Strategic Direction: Florian Auger
- Industrial Design: Pierrick Pichaureaux
- Mechanical Engineering and Prototyping: Roméo Belin
- Project Management: Margaux Cardetti
DECATHLON
- Brand Director: Thomas Porquet
- Product Manager: Antoine Lamblin
- Product Engineer: Alexandre Callens
- Design Director: Ugo Fontaine
- Engineering: Yannick Delzenne
OTHERS
- Videographer: SMOG films
Awards
- Janus Prospective Award
Keep going

Midea
Dessulis
- Global attention at European unveiling
- Design sold to a client brand