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Surfboard 100

Decathlon

Woman smiling while riding an ocean wave at sunset on the Decathlon Olaian Surf 100 foam surfboard, illustrating the board's stability for beginners, early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, beginner foam surfboard design, inclusive watersport and outdoor product innovation for mass-market sport brands.
By targeting a customer segment deliberately overlooked by market leaders, the absolute beginner, Decathlon opens up a blue ocean.
Recessing a volume on the deck yielded two major gains: lowering the center of gravity for improved stability and keeping the chest in paddling position with minimal effort. The challenge was then to integrate these improvements into a design that meets cultural aspirations.

Challenge

Collaborating with the in-house design team to create an entirely new product category dedicated to an unexploited market niche.

Approach

  • Benchmark
  • Workshops
  • Product Design Concepts
  • Physical Creative and Technical Explorations
  • Material Engineering (concept)
  • Prototyping
  • Tests

Results

  • More than 30,000 boards sold the 2 first years
  • A best-seller, cornerstone of the range ever since.
  • #1 choice of most surf schools
Top-view product shot of the Decathlon Olaian Surf 100 foam surfboard showing the recessed deck design, compact wide shape, leash attachment and fin plugs, early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, beginner surfboard design, stability-focused shape principles and sport equipment innovation.
3/4 product shot of the Decathlon Olaian Surf 100 teal foam surfboard showing the recessed deck, compact shape and reinforced rails, early stage concept contribution by Florian Auger Studio, formerly Outercraft — product design studio France, sport equipment design, beginner surfboard design principles and outdoor sport innovation.

“What we look for in Florian Auger Studio is their ability to think outside the box with agility and operational excellence!”

Tom Duranseaud, Surfboard Product Manager at Decathlon
Two young female surfers riding a wave together on yellow and teal Decathlon Olaian Surf 100 foam boards, showing the accessibility and stability of the board for all levels, early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, inclusive beginner surf equipment design and outdoor sport innovation for Decathlon.
Male beginner surfer standing and riding a wave on the Decathlon Olaian Surf 100 foam board at a beach break, demonstrating the board's stability and accessibility, early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, beginner surf equipment design, inclusive sport and outdoor product innovation.
Three-view product shot of the Decathlon Olaian Surf 100 foam surfboard showing deck, side profile and bottom with tri-fin setup, in blue, green and orange colourways, early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, foam surfboard design principles, compact shape and beginner sport equipment innovation.
Three-view product shot of the Decathlon Olaian Surf 100 foam surfboard in green colourway showing deck concave, side profile and bottom shape, early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, foam surfboard design principles, recessed deck, low centre of gravity and beginner surf equipment innovation.
Three-view product shot of the Decathlon Olaian Surf 100 foam surfboard in yellow colourway — deck, side profile and bottom with tri-fin setup — early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, compact foam surfboard design, stable beginner shape and outdoor sport equipment innovation.
Young girl standing with arms raised on the yellow Decathlon Olaian Surf 100 foam board riding her first wave, demonstrating the board's accessibility for children and beginners, early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, inclusive beginner surfboard design, family surf sport and outdoor equipment innovation.
Design thinking workshop session with the Decathlon Olaian team using sticky notes for the early stage concept ideation of the Surf 100 foam surfboard, by Florian Auger Studio, formerly Outercraft — product design studio France, design thinking methodology, co-design workshop, sport equipment innovation consulting and early stage product design for outdoor brands.
Early stage foam surfboard prototype in Decathlon blue and yellow colourway on a stand in a Decathlon workshop, part of the concept validation phase for the Surf 100 project, by Florian Auger Studio, formerly Outercraft — product design studio France, early stage product design, foam surfboard prototyping, design principles and sport equipment innovation for Decathlon.
Two foam moulding dies with raw foam cross-sections for the Decathlon Surf 100 surfboard concept R&D phase, by Florian Auger Studio, formerly Outercraft — product design studio France, foam moulding process, sport equipment prototyping, material innovation and early stage design R&D for mass-market surf brands.
Woman paddling and catching a wave on the Decathlon Olaian Surf 100 foam board, showing the ergonomic recessed deck paddling position that lowers the centre of gravity, early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, beginner surfboard design, paddling ergonomics and inclusive surf sport innovation.
Tail-end view of the Decathlon Olaian Surf 100 foam surfboard showing the wide compact shape, recessed deck profile and reinforced black rail, early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, beginner foam surfboard shape design, low centre of gravity deck and outdoor surf sport equipment innovation.
Low-angle shot of a woman crouching and riding a wave on the Decathlon Olaian Surf 100 foam surfboard, demonstrating the board's stability and ease of use for learners, early stage concept by Florian Auger Studio, formerly Outercraft — product design studio France, beginner foam surfboard design, stability and surf sport accessibility innovation.
Open foam moulding die with raw foam insert and fiberglass mesh for the Decathlon Surf 100 concept R&D phase, by Florian Auger Studio, formerly Outercraft — product design studio France, foam board moulding process, sport equipment materials R&D, early stage design and product innovation for mass-market surf brands.
Vacuum infusion process on a carbon fibre surfboard prototype for the Decathlon Surf 100 concept R&D phase, with infusion lines and vacuum bag visible, by Florian Auger Studio, formerly Outercraft — product design studio France, composite materials prototyping, vacuum infusion, surf equipment R&D and early stage product design for mass-market sport brands.

Team

OUTERCRAFT
  • Design Explorations and Prototyping: Florian Auger
  • Assistant Prototyping: Pierrick Pichaureaux
DECATHLON
  • Product Manager: Thomas Porquet
  • Product Engineer: Tom Duranceau
  • Designer: Yvan Mesmer Dudon
  • & more...

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Decathlon Surf 100 — Early Stage Concept & Design Principles for Beginner Foam Surfboard | Florian Auger Studio