Joinsteer — Branding, Immersive Web Design & 3D Motion for Luxury Car Marketplace | Florian Auger Studio

The key to the success of Joinsteer’s branding was associating unexpected cultural codes to activate the imagination.

These codes were discovered during the strategy phase while uncovering the cultural and emotional background of the company’s audience.

Challenge

Revamp the traditional car dealership experience by giving an innovative service the identity it deserves, one that matches the ambition of a true revolution.

Approach

Vision and Positionning
Benchmark
User Panel and Survey (brand)
Brand Concepts
User Perception (brand)
Brand Identity
Web Experience Concepts
Web Experience Design and Direction
Art Direction

Results

Press Coverage
Conversion rate improvement
Brand Equity uplifting

Cinematic 3D render of an Aston Martin DB12 in a lakeside luxury setting, created for Joinsteer luxury car marketplace by Florian Auger Studio, formerly Outercraft — branding and art direction studio specialised in luxury automotive, high-end visual identity and immersive digital experiences.

Cinematic 3D motion frame of a Porsche 911 Turbo driving on the Côte d'Azur, front view with motion blur and film grain, for Joinsteer luxury car marketplace, by Florian Auger Studio, formerly Outercraft — 3D motion design and luxury automotive visual storytelling studio France.

3D showroom render of an Aston Martin DB12 in British racing green on a rotating platform, lateral view in a premium garage environment, for Joinsteer luxury car marketplace, by Florian Auger Studio, formerly Outercraft — luxury automotive branding and 3D visual experience studio France.

3D showroom render of a dark green Porsche 911 Turbo on a branded rotating platform in a premium garage environment, for Joinsteer luxury car marketplace, by Florian Auger Studio, formerly Outercraft — luxury automotive branding agency France, 3D art direction and high-end digital showroom design.

Aerial 3D render of an Audi R8 on a luxury estate ornamental roundabout, created for Joinsteer prestige car marketplace, by Florian Auger Studio, formerly Outercraft — luxury automotive art direction studio, high-end 3D rendering, premium visual storytelling for prestige car brands.

Team

OUTERCRAFT

Creative and Strategic Direction: Florian Auger
Graphic Designer: Élise Auger
Project Management: Margaux Cardetti
3D Animation: Andre Taylforth
Sound design: Lukas Hasiba

OTHERS

Marketing activation: Fred & Farid Paris
Website: Dernier Cri

Find

Immersive Web Experience

Keep going

Aerial view of a rider at speed on the Decathlon electric foil prototype above a sparkling sunlit sea, by Florian Auger Studio, formerly Outercraft — product design and R&D studio France, electric foil innovation, functional prototyping and sport equipment design for leading outdoor and watersport brands.

Decathlon

Brand Awareness Campaign
Distribution Partnership with Takuma
Open source manufacturing plans sharing.

Joinsteer — Branding, Immersive Web Design & 3D Motion for Luxury Car Marketplace | Florian Auger Studio